Is Willo App profitable?
Based on the reported numbers, Willo App generates roughly $592 in monthly net profit — about $7.1K annualized. That works out to a 8.2% return on the $87K asking price if today's revenue and margin hold.
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Revenue & subscription data powered by TrustMRR · Verified by payment gateways (Stripe, Paddle, RevenueCat).
Willo App
AppFounded SEP 2025
Willo guides first-time moms through their baby's first six years: a 35-phase development map, AI parenting assistant, sleep sounds, and community. Live on the App Store at 4.9 stars with subscriptions plus lifetime purchase already converting. Comes with the codebase, App Store listing, and a marketing site publishing 1,700+ SEO articles on autopilot.
The 30-second read
- Asking $87K for a mobile app throwing off roughly $7.1K in profit per year — full payback in about 12.3 years if today's numbers hold.
- Runs at $3K MRR with a 20% margin — meaning most of the top-line drops through as owner earnings once hosting and tools are paid.
- Priced at 1.4× revenue multiple — cheap for a recurring-revenue business.
Asking Price
$87,000
Money back / yr
8.2%
~$7.1K/yr profit
Payback
147.1 mo
Multiple
1.4x revenue
MRR
$2,958
Net MRR
$592
Last 30d Revenue
$5,056
All-Time Revenue
$36,150
Active Subs
620
Margin
20%
How to read these numbers
- Asking $87K · reported profit ~$7.1K/yr
- → You'd earn back ≈ 8.2% of the asking price in profit each year — full payback in ≈ 12.3 years.
Numbers assume the current monthly profit holds steady. Real returns depend on growth, churn, and how well you operate the business after buying.
Your take-home
Tune these to your situation — we'll compute what you'd actually clear each month.
Monthly take-home
$444
Break-even
197 mo
3-yr take-home
$15,973
Cash-on-cash / yr
6.1%
With 100% down, 25% tax on profit → you'd clear roughly $444/mo and break even in month 197.
Deal shape
This is a under $100K small deal in the mobile app category with a slower payback (12.3 years) — the case here is growth, not immediate ROI and softer margins (20%) — probably some hosting, API, or support cost eating into net.
How the numbers compare
Median across 4 other app listings currently on Startup Index in the same price bracket.
| Metric | Willo App | Peer median | Verdict |
|---|---|---|---|
| Revenue multiple | 1.4× | 2.3× | Cheaper |
| Margin | 20% | 82% | Priced higher |
| Payback (months) | 147.1 | 45.6 | Priced higher |
What to check before buying Willo App
- WatchStill early — check retentionAbout 1 year of trading. Ask specifically for month-N cohort retention before assuming MRR is sticky.
- WatchLow ARPU (~$5)Sub-$5 ARPU means high churn sensitivity and heavy support load per dollar. Fine, but plan for it.
- CheckVerify Stripe / payment providerEvery dollar of claimed revenue should be visible in the connected payment dashboard on a screen-share. Don't rely on screenshots alone.
Frequently asked about Willo App
What's the payback period on Willo App at $87K?
About 12.3 years. That assumes the current monthly net profit of roughly $592 holds steady after transfer — no churn spike, no growth stall, no new costs.
How does Willo App compare to other mobile app deals under $100K?
Willo App is priced at 1.4× revenue, which is cheaper than the median (2.3×) for the under $100K bracket based on 4 comparable listings currently on Startup Index.
What do I actually get if I buy Willo App?
The full mobile app — code, domain, customer accounts, and the connected payment processor's subscription list. Startup Index doesn't hold escrow; you complete the transfer directly with the seller through TrustMRR or your own agreement. Verify assets and access before wiring funds.
About these metrics
Financial data is sourced from TrustMRR and verified against connected payment providers (Stripe, Paddle, RevenueCat). ROI and payback are computed by Startup Index's proprietary scoring model to help you compare opportunities at a glance.
Confidence: high
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