Enter an asking price, MRR, and margin to see money-back-per-year percent and payback in months. This is the exact math used on every Startup Index listing card.
Base range assumes 2.5x to 4x annual revenue for SaaS, with growth adding and churn above 3% subtracting.
TrustMRR-verified SaaS and apps, sorted by highest money-back per year.
The #1 AI platform for beating prediction markets. Analyze Polymarket, Kalshi & more with AI, copy top traders, track whales, and make smarter bets in seconds.
The best prediction of matches for the World Cup
Automate your LinkedIn Outreach with AI
Backlinker AI automates backlink acquisition through AI-powered reporter and editorial outreach. Built for agencies, founders, and SEO teams, it finds relevant opportunities, drafts responses, and helps win high-authority mentions at scale. The business has generated almost $500K in gross volume in under 3 years and is growing roughly 180% year over year.
App that lets you build travel itineraries for your upcoming trips.
OKKO Flow — ok-ko.io One-liner B2B SaaS for lead qualification, booking, CRM, and server-side Meta Ads tracking — from ad click to sale. What it does OKKO helps coaches, agencies, and B2B teams filter inbound leads before sales calls, book appointments, track the full commercial pipeline, and send clean conversion signals back to Meta (CAPI). Core workflow: Qualification forms — custom OK/KO logic before a lead reaches sales Funnels — form → calendar → thank-you page (embeddable on any site)
Annual net profit divided by asking price. If a $50k SaaS earns $25k/yr in profit, ROI is 50 percent per year — you'd earn half the asking price back in the first year.
For indie SaaS in the $5k–$500k band, anything above 40 percent per year is competitive. Above 60 percent is unusual and usually signals underpriced, high churn, or seller distress. Under 25 percent is broker-grade and better suited to strategic acquirers.
They are the same number in different clothes. 50 percent ROI equals 24-month payback. Buyers optimizing cash prefer payback; buyers optimizing IRR prefer ROI. Both are shown on every Startup Index listing.
Roughly: ROI = margin ÷ multiple. An 80 percent margin business at 2× revenue = 40 percent ROI/yr. Same business at 4× = 20 percent ROI/yr. Lower multiple, higher ROI.
ROI is a snapshot of current profit on price. Churn matters for whether that profit persists — factor it in with the payback calculator or the full valuation calculator, both of which adjust the fair multiple for churn.