Every listing below has a calculated annual ROI of 40% or higher, based on TrustMRR-verified revenue and the seller's reported margin. The yield most equity markets don't offer — filtered from the marketplace for buyers who care.
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40%+ annual ROI is above average. Established SaaS typically trades at 20–30% ROI (3–5 year payback). Above 40% means the deal is priced aggressively — usually because the seller wants a fast exit, the growth story is uncertain, or the buyer pool is thin. All three are opportunities for a decisive acquirer.
Annual net profit divided by asking price, times 100. Net profit = MRR × margin × 12. If the seller reports 60% margin and $2k MRR at $30k asking price: ($2,000 × 0.60 × 12) / $30,000 = 48% annual ROI. We use the seller-reported margin, or an 80% default if none provided, and flag the confidence level on the listing card.
Sometimes, sometimes not. Common legitimate reasons: motivated seller (burnout, life change), niche the buyer pool doesn't understand, or a business valued as a side project rather than a proper SaaS. Common bad reasons: declining MRR, hidden churn, single-customer concentration, or platform dependency. Diligence tells you which one.
Higher ROI usually means higher risk. A 60% ROI SaaS often has one of: short history (<2 years), volatile MRR, or dependency on a single channel. A 25% ROI SaaS is usually 4+ years old with predictable churn and diversified acquisition. Match the profile to your risk tolerance and time availability.
Yes — this is the portfolio operator's playbook. Buy at 40%+ ROI, run the SaaS for 12–18 months to prove stability, then use the cashflow to acquire the next one. A $30k SaaS at 48% ROI produces $14.4k/year — enough to fund another $10k–$25k acquisition each year with reinvestment.
Inversely. 40% ROI equals a 2.5x annual net-profit multiple (or roughly 1.5–2x annual revenue at 60–80% margin). 25% ROI equals a 4x profit multiple. The industry priced multiples up in 2021–2022 (compressing ROI); the 2024–2026 correction is bringing multiples back down and yields back up.
Only if the ROI comfortably exceeds your cost of capital. SBA 7(a) at 10% APR against a 40% ROI SaaS is arbitrage — you're borrowing at 10% to earn 40%. A HELOC at 8% works too. Credit-card financing at 20%+ APR against a 25% ROI SaaS destroys the deal — do the math before signing.
35–50% is a reasonable target. It compensates for your inexperience and gives room for post-close surprises (some customers churn on ownership change, some tech debt surfaces). Second and third acquisitions can drop to 25–35% because you know what you're looking at and can operate more efficiently.
Margin is a per-dollar-of-revenue metric (profit ÷ revenue). ROI is a per-dollar-of-purchase-price metric (annual profit ÷ price). A 90%-margin SaaS with 15% ROI is priced too high; a 40%-margin SaaS with 45% ROI is a bargain. ROI is the number that matters when you're the acquirer.
60–80% appears occasionally on deep sub-$25k deals — usually founders exiting side projects at a token price. Above 80% almost always means either a data error or a distressed seller and needs extra diligence. Sustainable ROI ceilings for real businesses cluster around 50–60%.
No — they often close faster because the seller wants out. Cash offers at asking price with a 2-week diligence window are common. Just make sure fast-close doesn't skip the four questions that catch problems: subscriber count trend, customer concentration, churn cohorts, and the code compiling on your machine.
Because it's the number that actually matters when you're buying. Sellers list MRR to inflate the deal; ROI puts MRR in context of the asking price. Every card on this page shows calculated ROI (with the confidence level based on data quality) so you can rank deals without doing the math yourself.