Free Tool

MRR Multiple Calculator

Enter MRR and asking price to see the revenue multiple and how it stacks against verified SaaS on Startup Index.

Your numbers

Estimated revenue multiple

Revenue multiple
3.20× ARR
Asking price ÷ annualized MRR. Small SaaS typically trade 2.5×–4× ARR; apps sit 1.5×–3×.
Fair midpoint
$76,800
Annual profit
$19,200
Money back / yr
25.0%
Payback
48.0 mo
Revenue multiple
3.20×
Asking (used)
$76,800

Base range assumes 2.5x to 4x annual revenue for SaaS, with growth adding and churn above 3% subtracting.

Live listings with the lowest revenue multiple

Verified SaaS and apps, sorted from cheapest × ARR upward.

Kickly - Pronos Coupe du Monde ⚽ logo

Kickly - Pronos Coupe du Monde ⚽

SaaS
Founded
JUN 2026

The best prediction of matches for the World Cup

Asking
$19.9K
0.2x rev
Money back / yr
2.2×
~$44.1K/yr profit
Payback
5.4 mo
MRR$4.2K
30d Rev$7.1K
Active Subs126
Margin88%
high confidence
PolyPick logo

PolyPick

SaaS
Founded
MAY 2026

The #1 AI platform for beating prediction markets. Analyze Polymarket, Kalshi & more with AI, copy top traders, track whales, and make smarter bets in seconds.

Asking
$48.5K
0.3x rev
Money back / yr
8.1×
~$393.4K/yr profit
Payback
1.5 mo
MRR$38.6K
30d Rev$13.9K
Active Subs981
Margin85%
high confidence
PROSP logo

PROSP

SaaS
Founded
AUG 2025

Automate your LinkedIn Outreach with AI

Asking
$1M
0.8x rev
Money back / yr
1.2×
~$1.2M/yr profit
Payback
9.8 mo
MRR$128K
Active Subs1,108
Margin80%
high confidence
GlobalSeo logo

GlobalSeo

SaaS
Founded
NOV 2023

Translate websites with AI online.

Asking
$40K
1.2x rev
Money back / yr
15.2%
~$6.1K/yr profit
Payback
78.8 mo
MRR$564
30d Rev$2.7K
Active Subs9
Margin90%
high confidence
Backlinker AI logo

Backlinker AI

SaaS
Founded
JUL 2023

Backlinker AI automates backlink acquisition through AI-powered reporter and editorial outreach. Built for agencies, founders, and SEO teams, it finds relevant opportunities, drafts responses, and helps win high-authority mentions at scale. The business has generated almost $500K in gross volume in under 3 years and is growing roughly 180% year over year.

Asking
$350K
1.3x rev
Money back / yr
44.9%
~$157.3K/yr profit
Payback
26.7 mo
MRR$21.9K
30d Rev$21.7K
Active Subs54
Margin60%
high confidence
GoTall logo

GoTall

App
Founded
JUL 2025

Track your height journey, predict your adult height, and build the daily habits that support healthy development.

Asking
$1M
1.4x rev
Money back / yr
27.0%
~$270.5K/yr profit
Payback
44.4 mo
MRR$56.4K
30d Rev$57.8K
Active Subs15,852
Margin40%
high confidence

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Frequently Asked Questions

How is the MRR multiple calculated?

Asking price divided by annualized MRR (MRR × 12). A $60k SaaS with $2k MRR = $24k ARR = 2.5× revenue multiple.

What is a fair MRR multiple for indie SaaS in 2026?

2.5×–4× ARR is the working band for profitable indie SaaS. Growing 10 percent MoM with churn under 3 percent can cross 5×. Flat MRR trades 1.5×–2.5×. Below 1.5× usually means the seller is distressed or the numbers aren't verified.

Are mobile app multiples different?

Yes. Mobile apps typically trade 1.5×–3× ARR because store policy risk and platform concentration are higher. Subscription apps with strong RevenueCat retention sit near the top of that band.

MRR multiple vs profit multiple — which is standard?

For SaaS under $500k ARR, revenue multiple is the working shorthand because margins are relatively uniform (70–85 percent). Above $1M ARR, profit multiple (SDE or EBITDA) matters more because opex structures diverge.

How does the multiple change with growth?

Rule of thumb: every 5 percentage points of monthly growth adds roughly 0.5× to a fair revenue multiple, capped around 5×–6× for indie-scale SaaS. The full valuation calculator applies this adjustment automatically.