Is Swish AI profitable?
Based on the reported numbers, Swish AI generates roughly $1.2K in monthly net profit — about $14K annualized. That works out to a 11.7% return on the $120K asking price if today's revenue and margin hold.
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Revenue & subscription data powered by TrustMRR · Verified by payment gateways (Stripe, Paddle, RevenueCat).
Swish AI
AppFounded AUG 2025
AI basketball coaching app that generates custom plans for players and has an AI coach that tracks shots
The 30-second read
- Asking $120K for a mobile app throwing off roughly $14K in profit per year — full payback in about 8.6 years if today's numbers hold.
- Runs at $2.3K MRR with a 50% margin — meaning most of the top-line drops through as owner earnings once hosting and tools are paid.
- Priced at 2.9× revenue multiple — in the normal range for a small SaaS.
Asking Price
$120,000
Money back / yr
11.7%
~$14K/yr profit
Payback
102.9 mo
Multiple
2.9x revenue
MRR
$2,333
Net MRR
$1,167
Last 30d Revenue
$3,397
Active Subs
840
Margin
50%
How to read these numbers
- Asking $120K · reported profit ~$14K/yr
- → You'd earn back ≈ 11.7% of the asking price in profit each year — full payback in ≈ 8.6 years.
Numbers assume the current monthly profit holds steady. Real returns depend on growth, churn, and how well you operate the business after buying.
Your take-home
Tune these to your situation — we'll compute what you'd actually clear each month.
Monthly take-home
$875
Break-even
138 mo
3-yr take-home
$31,496
Cash-on-cash / yr
8.7%
With 100% down, 25% tax on profit → you'd clear roughly $875/mo and break even in month 138.
Deal shape
This is a under $250K mid-market deal in the mobile app category with a slower payback (8.6 years) — the case here is growth, not immediate ROI and softer margins (50%) — probably some hosting, API, or support cost eating into net.
How the numbers compare
Median across 2 other app listings currently on Startup Index in the same price bracket.
| Metric | Swish AI | Peer median | Verdict |
|---|---|---|---|
| Revenue multiple | 2.9× | 1.0× | Priced higher |
| Margin | 50% | 35% | Cheaper |
| Payback (months) | 102.9 | 95.6 | Priced higher |
What to check before buying Swish AI
- WatchStill early — check retentionAbout 1 year of trading. Ask specifically for month-N cohort retention before assuming MRR is sticky.
- WatchAsk for lifetime revenueAll-time revenue isn't on the listing. It's a quick sanity check — if the number is much smaller than MRR × months live, someone is rounding up.
- WatchLow ARPU (~$3)Sub-$5 ARPU means high churn sensitivity and heavy support load per dollar. Fine, but plan for it.
- CheckVerify Stripe / payment providerEvery dollar of claimed revenue should be visible in the connected payment dashboard on a screen-share. Don't rely on screenshots alone.
Frequently asked about Swish AI
What's the payback period on Swish AI at $120K?
About 8.6 years. That assumes the current monthly net profit of roughly $1.2K holds steady after transfer — no churn spike, no growth stall, no new costs.
How does Swish AI compare to other mobile app deals under $250K?
Swish AI is priced at 2.9× revenue, which is above the median (1.0×) for the under $250K bracket based on 2 comparable listings currently on Startup Index.
What do I actually get if I buy Swish AI?
The full mobile app — code, domain, customer accounts, and the connected payment processor's subscription list. Startup Index doesn't hold escrow; you complete the transfer directly with the seller through TrustMRR or your own agreement. Verify assets and access before wiring funds.
About these metrics
Financial data is sourced from TrustMRR and verified against connected payment providers (Stripe, Paddle, RevenueCat). ROI and payback are computed by Startup Index's proprietary scoring model to help you compare opportunities at a glance.
Confidence: high
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