Reference

ARR Multiple SaaS: 2026 Benchmarks

What SaaS actually trades at by ARR band in 2026. Bands widen with growth, narrow with churn. Median across live Startup Index listings: 3.9× ARR.

ARR bandDistressedTypicalPremiumNote
< $50k ARR1.5×2.5×–3.5×5×+Indie / side-project scale. High variance.
$50k–$250k ARR3×–4×5×–6×Sweet spot for indie acquirers.
$250k–$1M ARR4×–6×7×+Broker territory. Growth premium kicks in.
$1M–$5M ARR5×–8×10×+PE-adjacent. Retention matters more than growth.
$5M+ ARR8×–15×20×+Strategic acquirers. Public-market comps apply.

How growth moves the multiple

Every 5 percentage points of monthly growth adds roughly 0.5× to the fair multiple within a band. A $100k ARR SaaS growing 15 percent MoM realistically trades at 5×–6× rather than the 3×–4× band midpoint.

How churn moves the multiple

Every 1 percent of monthly churn above 3 percent knocks about 0.3× off the multiple. Net-negative churn (expansion > churn) puts the deal at or above the top of the band.

Verified listings — what's actually trading now

Doors Delivered logo

Doors Delivered

SaaS
Founded
OCT 2021

DoorsDelivered.com is your trusted online supplier of high-quality internal doors and accessories. We specialise in a wide range of modern and classic solutions, including white doors, black doors, pocket doors, concealed doors, aluminium doors, frameless doors, fire doors, etc.. Designed for homeowners, developers, and trade professionals.With competitive pricing, expert support, and fast nationwide delivery. DoorsDelivered.com makes choosing the right internal doors simple and hassle-free.

Asking
$650K
1388.9x rev
Money back / yr
0.0%
~$117/yr profit
Payback
66666.7 mo
MRR$39
30d Rev$50K
Active Subs1
Margin25%
high confidence
BambooVPN logo

BambooVPN

App
Founded
SEP 2025

BambooVPN is a fast, no-logs VPN app with global servers. Stream, game and browse securely with one tap. Trusted by over 500000 users worldwide.

Asking
$800K
4.5x rev
Money back / yr
13.7%
~$109.5K/yr profit
Payback
87.7 mo
MRR$13K
30d Rev$14.9K
Active Subs1,563
Margin70%
high confidence
Pushouse logo

Pushouse

SaaS
Founded
JAN 2026

Pushouse provides software and technology services that enable e-commerce businesses to automate customer communication, marketing, and sales processes through WhatsApp and other digital channels. The platform offers WhatsApp automation, AI-powered chat flows, order notifications, customer support automation, digital marketing tools, and integration services with e-commerce systems to improve customer experience and increase online sales.

Asking
$875K
1.9x rev
Money back / yr
10.1%
~$88K/yr profit
Payback
119.4 mo
MRR$20.9K
30d Rev$38.2K
Active Subs170
Margin35%
high confidence
Aera Browser logo

Aera Browser

SaaS
Founded
DEC 2025

Build fully-autonomous workflows in your browser, easily. Schedule tasks. Manage long-running workflows. Connect your tools via MCP. Spend more time on the work that matters.

Asking
$939K
215.6x rev
Money back / yr
0.1%
~$1.1K/yr profit
Payback
10347.1 mo
MRR$363
30d Rev$210
Active Subs10
Margin25%
high confidence
PROSP logo

PROSP

SaaS
Founded
AUG 2025

Automate your LinkedIn Outreach with AI

Asking
$1M
0.8x rev
Money back / yr
1.2×
~$1.2M/yr profit
Payback
9.8 mo
MRR$128K
Active Subs1,108
Margin80%
high confidence
Bookedin logo

Bookedin

SaaS
Founded
JUN 2023

BookedIn ai is a no-code AI platform agencies use to create and manage AI receptionists and sales agents across voice, SMS, email, and messaging apps like Instagram. These agents can instantly engage leads after form fills, handle inbound calls, run outbound follow-ups, and reactivate old leads—qualifying prospects and booking meetings automatically to improve speed-to-lead, show rates, and revenue without extra headcount.

Asking
$1M
12.0x rev
Money back / yr
14.6%
~$145.5K/yr profit
Payback
82.5 mo
MRR$12.8K
30d Rev$6.9K
Active Subs94
Margin95%
high confidence

Frequently Asked Questions

What is a normal ARR multiple for indie SaaS?

For SaaS under $250k ARR, 3×–4× is the working median in 2026. Growing 10 percent MoM with sub-3-percent churn crosses 5×. Flat MRR trades 2×–2.5×.

Why do ARR multiples widen at higher revenue?

Two reasons. Growth becomes harder to fake at scale, so buyers pay a real premium for it. And enterprise deals with net-negative churn command retention premiums that indie SaaS can't.

How is ARR multiple different from revenue multiple?

ARR (annual recurring revenue) counts only subscription revenue. Revenue multiple sometimes includes one-time fees. For SaaS acquisitions, ARR multiple is the cleaner benchmark — usage revenue and one-off setup fees don't trade at the same multiple.

What ARR multiple do brokers publish?

FE International and Quiet Light publish 3×–5× on trailing 12-month SDE for most listings, which typically maps to 3.5×–5× ARR after normalizing margins. Empire Flippers leans higher for growth deals.

Do ARR multiples change during downturns?

Yes. 2022–2023 saw indie SaaS multiples compress ~30 percent. 2026 is closer to the 2019 baseline. Startup Index shows what's actually trading now, not a lagging survey.