Is Dovey profitable?
Based on the reported numbers, Dovey generates roughly $1.5K in monthly net profit — about $17.8K annualized. That works out to a 24.9% return on the $71.5K asking price if today's revenue and margin hold.
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Revenue & subscription data powered by TrustMRR · Verified by payment gateways (Stripe, Paddle, RevenueCat).
Dovey
AppFounded FEB 2026
Question card game for long distance couples to connect!
The 30-second read
- Asking $71.5K for a mobile app throwing off roughly $17.8K in profit per year — full payback in about 4.0 years if today's numbers hold.
- Runs at $2K MRR with a 74% margin — meaning most of the top-line drops through as owner earnings once hosting and tools are paid.
- Priced at 1.0× revenue multiple — cheap for a recurring-revenue business.
Asking Price
$71,452
Money back / yr
24.9%
~$17.8K/yr profit
Payback
48.3 mo
Multiple
1.0x revenue
MRR
$2,000
Net MRR
$1,480
Last 30d Revenue
$5,999
All-Time Revenue
$6,950
Active Subs
355
Margin
74%
How to read these numbers
- Asking $71.5K · reported profit ~$17.8K/yr
- → You'd earn back ≈ 24.9% of the asking price in profit each year — full payback in ≈ 4.0 years.
Numbers assume the current monthly profit holds steady. Real returns depend on growth, churn, and how well you operate the business after buying.
Your take-home
Tune these to your situation — we'll compute what you'd actually clear each month.
Monthly take-home
$1,110
Break-even
65 mo
3-yr take-home
$39,960
Cash-on-cash / yr
18.6%
With 100% down, 25% tax on profit → you'd clear roughly $1,110/mo and break even in month 65.
Deal shape
This is a under $100K small deal in the mobile app category with a slower payback (4.0 years) — the case here is growth, not immediate ROI and healthy margins (74%).
How the numbers compare
Median across 4 other app listings currently on Startup Index in the same price bracket.
| Metric | Dovey | Peer median | Verdict |
|---|---|---|---|
| Revenue multiple | 1.0× | 2.5× | Cheaper |
| Margin | 74% | 79% | Priced higher |
| Payback (months) | 48.3 | 77.5 | Cheaper |
What to check before buying Dovey
- FlagShort operating historyThe business was founded 7 months ago. Recurring revenue at that age is impressive but unproven — retention curves haven't had time to settle.
- CheckVerify Stripe / payment providerEvery dollar of claimed revenue should be visible in the connected payment dashboard on a screen-share. Don't rely on screenshots alone.
Frequently asked about Dovey
What's the payback period on Dovey at $71.5K?
About 4.0 years. That assumes the current monthly net profit of roughly $1.5K holds steady after transfer — no churn spike, no growth stall, no new costs.
How does Dovey compare to other mobile app deals under $100K?
Dovey is priced at 1.0× revenue, which is cheaper than the median (2.5×) for the under $100K bracket based on 4 comparable listings currently on Startup Index.
What do I actually get if I buy Dovey?
The full mobile app — code, domain, customer accounts, and the connected payment processor's subscription list. Startup Index doesn't hold escrow; you complete the transfer directly with the seller through TrustMRR or your own agreement. Verify assets and access before wiring funds.
About these metrics
Financial data is sourced from TrustMRR and verified against connected payment providers (Stripe, Paddle, RevenueCat). ROI and payback are computed by Startup Index's proprietary scoring model to help you compare opportunities at a glance.
Confidence: high
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