Sell Your SaaS or App

Connect your Stripe, Paddle, or RevenueCat account through TrustMRR to verify your revenue, then submit your listing with asking price, description, and contact link. Once verified, an admin publishes your listing.

Listing is free and Startup Index does not take a commission on sales. Buyers contact you directly and you keep 100% of the sale price.

Small SaaS businesses typically sell for 2–5x annual revenue or 3–6x annual profit, depending on growth, churn, and how transferable the business is. Read the valuation guide for a full breakdown of what drives multiples.

Start with 3–4x your last-twelve-months revenue as a baseline. Adjust up for low churn, high growth, and defensible moats; adjust down for concentration risk, single-founder dependency, or declining MRR.

You'll need the product name, category (SaaS or mobile app), a short description, an asking price, a founded date, and a TrustMRR-verified revenue connection. Adding margin, active subscriptions, and a revenue multiple helps buyers self-qualify.

Well-priced listings with verified MRR under $100k typically get serious buyer conversations within two to four weeks. Larger or higher-multiple listings can take one to three months of active outreach.

Yes, as long as revenue can be verified through TrustMRR. Pre-profit listings should be priced against revenue rather than profit and clearly disclose burn — otherwise buyers walk away.

Yes. The listing can hide your name and even the product name/URL until a buyer identifies themselves and signs an NDA. TrustMRR verifies the revenue without exposing brand details publicly, which is important if you don't want customers or competitors to know the business is for sale.

Price at the low end of the comparable range — for most SaaS that's 2.5–3.5x annual revenue or 3–4x annual profit. Priced-to-move listings on Startup Index typically get first serious buyer contact within 7–14 days. Overpriced listings sit for months and then discount anyway.

Expect questions on: churn (monthly gross and net), customer concentration, CAC and payback, tech stack and hosting cost, how much time you spend per week, why you're selling, and what breaks if you leave. Have documents ready — the sellers who close fastest answer diligence questions the same day.

Only during the agreed handover period — usually 2–4 weeks of Slack/email support, occasionally 1–3 months of paid part-time transition. After that, the buyer owns and operates it. Sellers who want to stay involved long-term should structure an earn-out or partial-sale instead of a full acquisition.

P&L for the last 12–24 months, Stripe/Paddle revenue export, customer/subscription list (anonymized if needed), tech stack overview, hosting-and-tools cost sheet, and a short 'how it runs' doc covering weekly operations. Having these ready cuts diligence from three weeks to one.

In most jurisdictions, an asset sale is taxed as capital gains on the difference between sale price and your cost basis. US sellers often qualify for long-term capital gains if the business has been operating for over a year. Talk to your accountant before closing — structure matters and can't be fixed after signing.