Enter your MRR, growth, churn and margin to see a fair asking price range, ROI at that price, and payback in months. Same math the marketplace uses on every listing.
Ranges assume a base of 2.5x to 4x annual revenue for SaaS, with growth adding and churn above 3% subtracting.
The calculator takes your monthly recurring revenue, applies your net margin to get monthly profit, annualizes it, then multiplies by a range that adjusts for growth rate and churn. Faster growth and lower churn push the multiple up; flat growth or high churn pulls it down.
Most SaaS under 500k ARR trades between 2.5x and 4x annual revenue. Growing 10 percent month over month with churn under 3 percent can cross 5x. Flat or declining MRR usually sits between 1.5x and 2.5x.
Real deals price inside a range. The low end is what a cautious buyer offers after discounting for risk. The high end is what an eager acquirer pays for growth and low churn. The middle is where most deals actually close.
Payback equals asking price divided by monthly net profit. It answers a simple question: how many months of profit does the buyer need before they get their money back. Under 30 months is strong for SaaS. Under 24 is a bargain.
No. Mobile apps typically trade at 1.5x to 3x annual revenue because app store policy risk and platform concentration are higher. Subscription apps with strong RevenueCat retention sit at the top of that range.
It is a starting point, not a substitute for buyer due diligence. Combine it with cohort retention data, a clean twelve month P&L, and a look at what similar SaaS have actually sold for on Startup Index and comparable venues.