Is 1Lookup profitable?
Based on the reported numbers, 1Lookup generates roughly $87.4K in monthly net profit — about $1M annualized. That works out to a 10.5% return on the $10M asking price if today's revenue and margin hold.
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Revenue & subscription data powered by TrustMRR · Verified by payment gateways (Stripe, Paddle, RevenueCat).
1Lookup
SaaSFounded JAN 2022
The #1 tool for validating phone, email and IP data in real time. All through one powerful API.
The 30-second read
- Asking $10M for a SaaS business throwing off roughly $1M in profit per year — full payback in about 9.5 years if today's numbers hold.
- Runs at $218.6K MRR with a 40% margin — meaning most of the top-line drops through as owner earnings once hosting and tools are paid.
- Priced at 2.1× revenue multiple — in the normal range for a small SaaS.
Asking Price
$10,000,000
Money back / yr
10.5%
~$1M/yr profit
Payback
114.4 mo
Multiple
2.1x revenue
MRR
$218,557
Net MRR
$87,423
Last 30d Revenue
$375,863
All-Time Revenue
$4,062,095
Active Subs
649
Margin
40%
How to read these numbers
- Asking $10M · reported profit ~$1M/yr
- → You'd earn back ≈ 10.5% of the asking price in profit each year — full payback in ≈ 9.5 years.
Numbers assume the current monthly profit holds steady. Real returns depend on growth, churn, and how well you operate the business after buying.
Your take-home
Tune these to your situation — we'll compute what you'd actually clear each month.
Monthly take-home
$65,567
Break-even
153 mo
3-yr take-home
$2,360,416
Cash-on-cash / yr
7.9%
With 100% down, 25% tax on profit → you'd clear roughly $65,567/mo and break even in month 153.
Deal shape
This is a over $1M larger deal in the SaaS business category with a slower payback (9.5 years) — the case here is growth, not immediate ROI and softer margins (40%) — probably some hosting, API, or support cost eating into net.
How the numbers compare
Median across 14 other SaaS listings currently on Startup Index in the same price bracket.
| Metric | 1Lookup | Peer median | Verdict |
|---|---|---|---|
| Revenue multiple | 2.1× | 5.1× | Cheaper |
| Margin | 40% | 83% | Priced higher |
| Payback (months) | 114.4 | 79.9 | Priced higher |
What to check before buying 1Lookup
- WatchHigh ARPU (~$337)High-ticket subs concentrate risk. Losing 3–4 customers can meaningfully move MRR — ask for the top-customer breakdown.
- CheckVerify Stripe / payment providerEvery dollar of claimed revenue should be visible in the connected payment dashboard on a screen-share. Don't rely on screenshots alone.
Frequently asked about 1Lookup
What's the payback period on 1Lookup at $10M?
About 9.5 years. That assumes the current monthly net profit of roughly $87.4K holds steady after transfer — no churn spike, no growth stall, no new costs.
How does 1Lookup compare to other SaaS business deals over $1M?
1Lookup is priced at 2.1× revenue, which is cheaper than the median (5.1×) for the over $1M bracket based on 14 comparable listings currently on Startup Index.
What do I actually get if I buy 1Lookup?
The full SaaS business — code, domain, customer accounts, and the connected payment processor's subscription list. Startup Index doesn't hold escrow; you complete the transfer directly with the seller through TrustMRR or your own agreement. Verify assets and access before wiring funds.
About these metrics
Financial data is sourced from TrustMRR and verified against connected payment providers (Stripe, Paddle, RevenueCat). ROI and payback are computed by Startup Index's proprietary scoring model to help you compare opportunities at a glance.
Confidence: high
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