Is WP CRITIQUE profitable?
Based on the reported numbers, WP CRITIQUE generates roughly $191 in monthly net profit — about $2.3K annualized. That works out to a 3.8% return on the $60K asking price if today's revenue and margin hold.
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Revenue & subscription data powered by TrustMRR · Verified by payment gateways (Stripe, Paddle, RevenueCat).
WP
WP CRITIQUE
SaaSFounded AUG 2019
WP Critique provides WordPress support services including assistance, migration, optimization, and malware removal.
The 30-second read
- Asking $60K for a SaaS business throwing off roughly $2.3K in profit per year — full payback in about 26.2 years if today's numbers hold.
- Runs at $212 MRR with a 90% margin — meaning most of the top-line drops through as owner earnings once hosting and tools are paid.
- Priced at 1.8× revenue multiple — cheap for a recurring-revenue business.
Asking Price
$60,000
Money back / yr
3.8%
~$2.3K/yr profit
Payback
314.5 mo
Multiple
1.8x revenue
MRR
$212
Net MRR
$191
Last 30d Revenue
$2,724
All-Time Revenue
$114,652
Active Subs
6
Margin
90%
How to read these numbers
- Asking $60K · reported profit ~$2.3K/yr
- → You'd earn back ≈ 3.8% of the asking price in profit each year — full payback in ≈ 26.2 years.
Numbers assume the current monthly profit holds steady. Real returns depend on growth, churn, and how well you operate the business after buying.
Your take-home
Tune these to your situation — we'll compute what you'd actually clear each month.
Monthly take-home
$143
Break-even
420 mo
3-yr take-home
$5,152
Cash-on-cash / yr
2.9%
With 100% down, 25% tax on profit → you'd clear roughly $143/mo and break even in month 420.
Deal shape
This is a under $100K small deal in the SaaS business category with a slower payback (26.2 years) — the case here is growth, not immediate ROI and unusually clean margins (90%), which is what you expect from a code-first, low-support product.
How the numbers compare
Median across 12 other SaaS listings currently on Startup Index in the same price bracket.
| Metric | WP CRITIQUE | Peer median | Verdict |
|---|---|---|---|
| Revenue multiple | 1.8× | 2.8× | Cheaper |
| Margin | 90% | 92% | In line |
| Payback (months) | 314.5 | 44.9 | Priced higher |
What to check before buying WP CRITIQUE
- CheckVerify Stripe / payment providerEvery dollar of claimed revenue should be visible in the connected payment dashboard on a screen-share. Don't rely on screenshots alone.
Frequently asked about WP CRITIQUE
What's the payback period on WP CRITIQUE at $60K?
About 26.2 years. That assumes the current monthly net profit of roughly $191 holds steady after transfer — no churn spike, no growth stall, no new costs.
How does WP CRITIQUE compare to other SaaS business deals under $100K?
WP CRITIQUE is priced at 1.8× revenue, which is cheaper than the median (2.8×) for the under $100K bracket based on 12 comparable listings currently on Startup Index.
What do I actually get if I buy WP CRITIQUE?
The full SaaS business — code, domain, customer accounts, and the connected payment processor's subscription list. Startup Index doesn't hold escrow; you complete the transfer directly with the seller through TrustMRR or your own agreement. Verify assets and access before wiring funds.
About these metrics
Financial data is sourced from TrustMRR and verified against connected payment providers (Stripe, Paddle, RevenueCat). ROI and payback are computed by Startup Index's proprietary scoring model to help you compare opportunities at a glance.
Confidence: high
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