Is SetSmart profitable?
Based on the reported numbers, SetSmart generates roughly $7.4K in monthly net profit — about $88.3K annualized. That works out to a 17.7% return on the $499K asking price if today's revenue and margin hold.
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Revenue & subscription data powered by TrustMRR · Verified by payment gateways (Stripe, Paddle, RevenueCat).
SetSmart
SaaSFounded JUN 2024
AI sales setter that automatically qualifies your leads and books calls via Instagram DMs and WhatsApp. Custom scripts, smart filtering, direct calendar booking, 24/7. Integrates with Calendly, GHL, Zapier, Make and more. Setup in minutes.
The 30-second read
- Asking $499K for a SaaS business throwing off roughly $88.3K in profit per year — full payback in about 5.7 years if today's numbers hold.
- Runs at $10.5K MRR with a 70% margin — meaning most of the top-line drops through as owner earnings once hosting and tools are paid.
- Priced at 0.9× revenue multiple — cheap for a recurring-revenue business.
Asking Price
$499,000
Money back / yr
17.7%
~$88.3K/yr profit
Payback
67.8 mo
Multiple
0.9x revenue
MRR
$10,511
Net MRR
$7,358
Last 30d Revenue
$43,349
All-Time Revenue
$481,372
Active Subs
99
Margin
70%
How to read these numbers
- Asking $499K · reported profit ~$88.3K/yr
- → You'd earn back ≈ 17.7% of the asking price in profit each year — full payback in ≈ 5.7 years.
Numbers assume the current monthly profit holds steady. Real returns depend on growth, churn, and how well you operate the business after buying.
Your take-home
Tune these to your situation — we'll compute what you'd actually clear each month.
Monthly take-home
$5,518
Break-even
91 mo
3-yr take-home
$198,658
Cash-on-cash / yr
13.3%
With 100% down, 25% tax on profit → you'd clear roughly $5,518/mo and break even in month 91.
Deal shape
This is a under $1M mid-market deal in the SaaS business category with a slower payback (5.7 years) — the case here is growth, not immediate ROI and healthy margins (70%).
How the numbers compare
Median across 13 other SaaS listings currently on Startup Index in the same price bracket.
| Metric | SetSmart | Peer median | Verdict |
|---|---|---|---|
| Revenue multiple | 0.9× | 2.5× | Cheaper |
| Margin | 70% | 70% | In line |
| Payback (months) | 67.8 | 118.0 | Cheaper |
What to check before buying SetSmart
- CheckVerify Stripe / payment providerEvery dollar of claimed revenue should be visible in the connected payment dashboard on a screen-share. Don't rely on screenshots alone.
Frequently asked about SetSmart
What's the payback period on SetSmart at $499K?
About 5.7 years. That assumes the current monthly net profit of roughly $7.4K holds steady after transfer — no churn spike, no growth stall, no new costs.
How does SetSmart compare to other SaaS business deals under $1M?
SetSmart is priced at 0.9× revenue, which is cheaper than the median (2.5×) for the under $1M bracket based on 13 comparable listings currently on Startup Index.
What do I actually get if I buy SetSmart?
The full SaaS business — code, domain, customer accounts, and the connected payment processor's subscription list. Startup Index doesn't hold escrow; you complete the transfer directly with the seller through TrustMRR or your own agreement. Verify assets and access before wiring funds.
About these metrics
Financial data is sourced from TrustMRR and verified against connected payment providers (Stripe, Paddle, RevenueCat). ROI and payback are computed by Startup Index's proprietary scoring model to help you compare opportunities at a glance.
Confidence: high
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